NATERA

I am currently the Women’s Health Creative Lead at Natera, a genetic testing company focused on improving patient care through advanced diagnostics. In this role, I lead creative strategy and execution for the Women’s Health business unit, ensuring a cohesive look and feel across all digital and print touchpoints. My responsibilities include high-level art direction for new campaigns, designing event booths and experiences, and developing essential marketing materials that support the sales team’s client outreach.

Here is a selection of projects I have led at Natera.

DOMA

I worked as an in-house graphic designer at the real estate technology company Doma, whose mission is to modernize the title and escrow process through technology that makes real estate transactions faster, simpler, and more affordable. Our eight-person creative team supported all design needs across the organization, including sales collateral, event booth design, social media content, infographics, internal presentations, and a wide range of other projects.

Here is a selection of projects I created during my time there.

ILLUSTRATION PROJECTS

When it comes to illustration, there is so much room for creativity and space to explore different styles. I have always loved this medium and have strived to incorporate it into my projects as much as possible.

Here are a few illustrations I’ve done which include invitations, social media posts, and portraits.

ALOHA GARDNER

Aloha Gardner is a Kauai based tea brand that specializes in butterfly pea flower tea. When designing their branding, I aimed to capture the femininity and delicate nature of their product. I combined a neutral color palette with soft curved lines to speak to the essence of the brand.

I focused a great deal on the butterfly pea flower illustration. I wanted it to work well on its own too, so that it may be used as an identifying mark for the brand.

DUKE FOUNDATION

During my time at the Outrigger Duke Kahanamoku Foundation, we worked on a variety of projects which included print collateral for various events, social media, and email graphics. The largest project was the collateral for the Hawaii Waterman Hall of Fame Awards, a yearly ceremony that celebrates watermen and women who have excelled in their sports. With my team we designed the program, invitation, table tents, sponsor cards, poster, and brand identity. Our goal was to make the print classy, refined, and specific to Hawaii.

ALOHA SHROOM CAFE

Aloha Shroom Cafe is a tea and coffee brand that utilizes superfoods in their special blends. The goal of this project was to make packaging for them that stood out on the shelves, and highlighted the organic and natural properties of their ingredients. When designing I chose to keep the lines and shapes rough and organic, and made a pattern that showed layers of soil, and spots found on mushrooms.

The branding is a simplistic typographic mark that uses a mushroom as the center of "Aloha". For the color palette, I sampled the bright orange tones from cordyceps, one of their main ingredients.